Brand guidelines
Foundations
CoVet, the product, uses AI. CoVet, the brand, is support for veterinary professionals. We don’t lead with AI. We lead with support. AI is the mechanism. Support is the promise.
Confidence when you walk in. Freedom when you walk out.
The CoVet brand promise
Purpose, vision, mission
Purpose
CoVet supports veterinary professionals with tools that reduce end-of-day catch-up across clinics, barns, and mobile practice. We make documentation easier during the visit, so your patients get your attention, not your keyboard.
Vision
A veterinary profession where you can focus on care and finish the day without feeling you’ll never get caught up.
Mission
CoVet exists to give veterinarians back their time, focus, and energy by easing the burden of documentation, so they can be more present in medicine and build more sustainable careers.
Core values
Experience
The challenges we want to address aren’t theoretical. We’ve lived them, and many of us still do.
In practice: CoVet’s medical team is at the heart of everything we do, supported by product, sales, and support teams with veterinary experience.
Reliability
We listen, capture the details, and fit the way you work.
In practice: if you mention a murmur mid-appointment, you can trust that CoVet helps you capture it in the notes.
Compassion
Veterinary professionals give so much care. We want to help them keep some for themselves.
In practice: we design to reduce burden, not raise expectations. Your attention is valuable, and everything we build keeps it with your patients.
How we deliver on the promise
Real-world experience
Our medical team keeps CoVet practical, clinical, and built for the realities of veterinary medicine.
The importance of good records
Clear notes aren’t just for compliance. They support continuity of care.
Flexible by design
CoVet adapts to how you work rather than forcing you to do things our way.
Human support
When you need help, or have a suggestion, you’ll always reach a real person who understands your work.
Positioning
For veterinary professionals and practices overwhelmed by documentation and follow-ups, CoVet helps reduce end-of-day catch-up and protect focus during appointments. Built by people with veterinary expertise, with security and support designed for real clinical workflows.
Our story
CoVet was founded by three people who came to veterinary medicine from different perspectives, but shared the same goal.
Mike Parent grew up in veterinary clinics as the son of a veterinarian who carried work home night after night. He later built a telemedicine business for veterinarians and saw the same pattern again: dedicated professionals losing time to documentation and admin.
Yannick Bloem came from a family of doctors and understood the toll documentation takes on healthcare professionals. With expertise in AI transcription, he saw an opportunity to build tools that could reduce that load in a practical, useful way.
Dr. Mike Mossop was living it as a practicing veterinarian. He knew firsthand what it meant to care deeply about the work and still feel buried by paperwork.
Together, they built CoVet to reduce the documentation burden, so veterinary professionals can stay focused on care and bring less work home.
Our role in the market
CoVet supports veterinary professionals with one of the most overlooked parts of the job: the documentation and follow-up work around the visit.
We are not the care itself, and we are not a replacement for clinical judgment. We help with the notes, follow-ups, summaries, and reporting that surround care.
CoVet helps make veterinary work more manageable, more sustainable, and less overwhelming.
Personality
What we are
- A detail-oriented colleague with a great memory.
- A good communicator no matter what language is spoken.
- A dependable presence on difficult days.
- A company that prioritizes people and their well-being.
- A company that values the lived experience of veterinary professionals.
What we are not
- A technology provider that adds complexity.
- A generic AI without veterinary expertise.
- A tool that demands you and your team change how you work.
Personality & emotional territory
Personality traits: empathetic, steady, observant, dependable, inviting, friendly, and whimsical (occasionally).
Emotional territory: relief, reassurance, levity, and trust.
Design principles
Human before AI
CoVet is built on AI. But the reason it works is human: the experience and judgement of the veterinary professionals who use it, and of the team behind it. We respect that work too much to fake it. So our brand never uses AI-generated imagery, AI animation, or stock photography. Every picture shows real veterinary professionals and their patients, in the settings they actually work in.
Clarity first
Every element has its place. If it doesn’t help the viewer understand, navigate, or feel supported, it doesn’t belong.
Warm, not clinical
Natural tones, soft contrast, and generous whitespace. Our palette and photography work together to feel approachable, even in professional contexts.
Grounded in real life
Avoid polished perfection. Favour authenticity in photography, plain human language in copy, and real imperfect environments over staged ones.
Consistent across touchpoints
Whether someone sees CoVet in an app store, at a conference, or in an email, the visual experience should feel unmistakably the same.
Accessible by default
We design for readability, contrast, and inclusion from the start. WCAG AA compliance is the baseline.